“Because our culture thrives primarily on commercialism, we are predisposed to feel a strong desire to buy unnecessary things on a regular basis. We have been conditioned to “need” the things we want. Critics and magazines fill their space with “must-see/read/play” lists that imply relevance hinges on whether or not we end up seeing the new Harry Potter film or playing a new video game. To miss the last episode of Lost, thereby damaging our pop culture identity and credibility, seems to us like self-sabotage, so we do everything we can to be there. We do our duty as consumers—we make the time, we spend the money, and we look forward to the next thing.”
Excerpt from ‘The Problem with Choices‘ Collide Magazine