“Alfresco was bought to life in 2020, with the pandemic in full swing and homemade sourdough a big craze, the idea to start a small home run business was created. What started in our small kitchen at home with just one oven, baking only sourdough bread, has now turned into an artisanal bakery focusing on the idea that homemade treats are not always perfect but they definitely are the best.”
 

Alfresco asked for a fresh brand identity to cater for various aspects of their business, from signage to cups, staff uniforms and packaging.

Creating a bold wordmark with character was the basis for the entire visual system which, honoured the brand’s heritage and elevated its presentation for their next phase of growth.

See more on their Instagram account here

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