My child could do that - the billboard

My child could do that - an  exploration of art, design and clueless clients. Getting bogged down in questions about whether people will notice a design or whether it stands out enough. Or personal favourites of mine: “does it pop?” Or “is it fresh?” - well, popcorn pops. Apples are fresh and you’re probably talking a load of old rot! Sometimes it doesn’t matter if a client thinks it stands out or is fresh. Often what a client prefers or thinks is amazing or fresh could be placed on a billboard on a busy street in a busy city with zero impact or results for them and their business. On the other hand some of the best businesses I know could put artwork by my child on a billboard with great success… #supersimbo