My child could do that - bottle it

My child could do that - an exploration of art, design and clueless clients. Sometimes you just have to take a chance on something that looks great right? If there was a magic design formula that solved all the mumbo jumbo corporate conundrums of “will it succeed” or “will it not succeed”… well… we’d bottle that formula wouldn’t we? I’ve been doing this for a long time. The process of thought and years of experience mean that many designers can create great ideas quickly yet they often pour over ideas for hours, days, weeks, months… devoting more time than they can ever invoice for, to then be sucker-punched with responses like “I’m not sure.” or “can we try something different?” Reality: There is no magic formula. I think the closest we get to magic is the years of experience and courage to send a design we 100% believe in because for a moment we’re certain we’ve created something incredible… #supersimbo